by Zach Braunel | Oct 28, 2014 | Miscellaneous, Motivated Sellers
It Looks Like a Normal Letter, so It Gets Opened Yellow letters can generate a high response rate because they get opened, and they get opened because they do not look like a normal marketing letter. They come in a hand-addressed, invitation-style envelope. The...
by Zach Braunel | Oct 21, 2014 | Motivated Sellers
Want the highest possible response rate on your marketing to motivated sellers? Of course you do. The biggest problem with most direct mail is: It doesn’t get opened. Our instinct and habit is to throw it in the trash. That’s part of the reason The Yellow...
